As an SEO consultant, I've worked with hundreds of clients over the last several years and they all had one thing in common: they had all been recently screwed by their previous "SEO" or "Web guy." Not only for thousands of dollars in service invoices, but for untold dollar amounts when you consider the long term devastation these foolish, scam artist "consultants" cause during the course of a 6 month contract.
And for some clients, this wasn't an isolated event. This had happened multiple times. Sure, you can blame the business owners maybe for trying to save a couple bucks and hiring off these "gig sites" serving up freelancers. But.... can you? Back when this scamming nonsense was going on, it wasn't understood or widely realized that sites like Fiverr and UpWork were unintentionally giving these scammers a safe refuge and guise of legitimacy. It was really the perfect storm and, like usual, whenever there is a vulnerability or loophole in the in the system, there will be those who are there to abuse that vulnerability until it fizzles out or implodes or explodes... whatever.
This never sat well with me. I grew up in a family that owned and operated a small, local business, that opened its doors shortly after I was born. I of course worked there practically my entire life, mostly off-and-on, up until I left back in 2014 to pursue my SEO and Marketing career full-time. Imagining my family getting ripped off like that angered me. And it had happened on multiple occasions. I just didn't realize it back then because I was busy learning the ins-and-outs of scaling a tiny used boat shop in 1988 into a multi-million dollar behemoth in 2014. My last year there I sold over 3 million dollars worth of BOATS. In the middle of a cornfield. During the unwavering, bone-chilling Indiana winter temps. For my final sale, I remember breaking ice at the boat ramp to demo a new ski boat ... I closed the deal before the frostbite set in too bad. It was a good day.
Ever since I started my own company, the horror stories kept coming and I want to do something about it. I want to spread good, reliable information. I want to spread no-nonsense PRO TIPS on this SEO stuff cuz I love it and I want you to love it too. And dammit, I'd be lying if I said I wasn't also doing this to make some money. C'mon. I will write honest, no-nonsense product articles on the products and software I use to deliver expert level SEO to my clients. These will have affiliate links! I will likely put paid ads on here! I will utilize other common but privacy-focused marketing techniques to all subscribers! Duh! I'm a marketer after all! I will try not to sell out too quickly, don't worry. Talk about irony - selling a site I made to combat SEO FRAUD only to sell it to someone who then sells the whole email list to who-knows-where and turns this thing into an exclusive membership only site.
But this love for SEO is no two-faced advertisement. Knowledge is power. Always remain teachable and great things will happen. Ready?